A government-owned sportsbook, singapore pools is the only legal lottery and sports betting operator in Singapore. Founded in 1968, it is a wholly owned subsidiary of the Tote Board and reports to the Ministry of Finance.

It has been responsible for gradually changing the turbulent, risky gambling scene into a more socially responsible one. By upholding selfregulating guidelines, the company ensures that its gambling activities do not place undue burden on individuals and families. The organization also plays an active role in combating illegal gambling, and channelling a portion of the profits into helping the community through charities.

With a roster that now includes Toto, 4D and Singapore Sweep as well as sports betting, the company continues to offer a variety of options for gamblers. In addition, the company’s products can be played both online and offline.

As a result, the company has become a major contributor to the country’s national income. Its total revenue for the past financial year amounted to $12.2 billion, an increase of 7.3% from the previous year’s figure. This figure makes it the highest in the organization’s history, according to a Singapore Pools spokesperson.

Despite its impressive growth, the company has been facing some challenges lately. In the face of the COVID-19 crisis, it faced increased demands on its data centres and had to unlock additional capacity to accommodate this increase in demand. In addition to this, a significant number of its staff had to work remotely, which led to a new set of challenges that the company had to address.

In the future, the company aims to further enhance its products to offer more choices to customers. This will include expanding its offerings of sports betting. It will also introduce a mobile app that will enable bettors to place bets on their favourite teams and players. The app will be available for iOS and Android gizmos.

In addition, the company will launch a loyalty program for bettors. The program will reward customers with loyalty points for every bet they make. These loyalty points can be exchanged for cash. The company is also focusing on improving its website and customer service.

The company is planning to make changes to its corporate structure as well. The changes will allow it to increase its contributions to the society. The move will also allow the company to streamline its operations and make more efficient use of resources.

As a company that prides itself on being a “Company for Good,” Singapore Pools is committed to using its IT assets to help the community. In 2018, the company launched iShine Cloud, a charity-specific IT platform that enables other charities to improve their productivity, governance and operational efficiency. The platform is powered by Singapore Pools’ IT infrastructure and is free for all charities to use. The company has already onboarded 31 charities and is looking to expand its solutions.